In Part Two of her blog on Winning Customer Centricity, Denyse Drummond-Dunn discusses her inspirations, message, and publishing experience.
What inspired you to write your book?
I wrote the book in response to the amount of content today’s businessperson has to read. It is impossible to be inspired and take action from all the different sources of information available today.
Being a customer centricity champion, I started with the end reader in mind. Having been a corporate person for over thirty years, it was easy for me to identify what was needed. I made it a fun and easy read that provides actionable ideas to bring real change quickly. It had to be something that was attractive so that it didn’t feel like a serious, business book. It also needed to be structured to make it easy to read, scan and find answers quickly. I hope readers feel that I have succeeded.
What is the one message you would like to convey to your readers?
That business can and should be fun. There is a better way than reading the serious and professional heavyweight advice of most business books. They have their place, but for the action-packed, information-rich business world in which we work, passion, flexibility and quick reactions are what builds success. The Winning book series should become the preferred partner for all business people.
Are you working on a sequel to your book?
Yes, I have two more books in the series already progressing nicely. The first is on insight development and the third on innovation. When I asked my colleagues and social media followers, those were the two topics that caused them the most frustration and challenge. I am already getting requests from those who have now read Winning Customer Centricity and want to read these other titles!
Are there any events, marketing ideas or promotions planned for your book?
I have just completed a six-week PR campaign in the US, Canada, the UK, Germany and Switzerland. Book signing tours are planned for Belgium in November, the Netherlands in March 2016 and I am in discussions for both the US and Asia in the first half of next year. I also try to combine book signings whenever I am presenting either client-side or in conferences and Business Schools.
What was your favorite part of your publishing experience, overall and with iUniverse?
My favorite part of publishing was getting Winning Customer Centricity listed on Ingram, Barnes and Noble and Amazon. That was when I naively thought that all my efforts were over. I now realise that the publication of a book is the beginning and not the end of all the hard work! At least speaking to people is more fun than sitting in front of a computer text editing for the “n”th time.
Finally, what advice would you give to aspiring authors?
Just do it! I once read that everyone has a book inside them and that’s where it should stay. I disagree. It’s not difficult to get the words in our heads onto paper. I myself have never suffered from writer’s block although I know some great writers who do. But you’ll never know how it will be for you until you start. Even if you never finish it, or it never gets published, at least you will have tried.