iUniverse Book Publishers has recently been talking about using social media in book marketing and we have covered the three stalwarts of this modern day marketing phenomenon; Facebook, Twitter and Linkedin. Now we turn to the new kid on the block- Google+. You may say that it’s much like the other social media, except there is one massive point of difference. Yes it’s part of the Google empire, therefore there are much, much greater ranking chances for your posts; so think of your Keywords. Now let’s look at what Google+ can do for you and your book.
You are able to segment your market by circle, which therefore gives you the ability to target your book by offer, geo-demographics, region etc. this is a big + over the other social media platforms.
A great benefit of using Google+ is that posts have no maximum length enabling you to have an intro, format and use multimedia such as images and videos. Plus you can target posts at particular Circles. Also this means that you do not have to maintain a blog and do not lose out on search engine optimization.
This is the most popular feature of Google+ because they are video chats of up to 10 people made easy to use and are free. Thus you can present your book to all kinds of groups and tailor your message depending on the make-up of that group.
And now there is a great enhancement Hangout On Air enabling you to reach a far larger audience via streamed video, either live or Google+ records the video and will send it via email. Plus it allows live stream on both Google+ and YouTube so your audience can watch it on the platform of their choice. So get recording those book trailers and author interviews now.
Google+ has an outstanding tool called Social Search. This ensures that any Google+ user who has you in their Circles will see you at the top of any Google.com search. None of the other social network platforms can offer such an incredible positive search engine optimization tool.
This is another targeting tool with maps, addresses, directions etc. Just think what this can do for your book sales. When you are planning local book signings and launches, you can advertize in that immediate vicinity and invite potential readers and book buyers in that neighborhood thus saving dollars. As John Wanamaker said:
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
iUniverse Book Publishers trusts you have enjoyed this article and that it has given you some ideas of how using Google+ can help your book marketing.