iUniverse Book Publishing says in the past few years, the popularity of YouTube has grown enormously. It is now the 4th most visited internet site having 22.25% of all internet users visiting, with 2 billion videos viewed daily. This means that a video posted on the site has incredible marketing reach and potential. Originally, the site was used purely for entertainment purposes, but now it hosts countless videos across a huge range of subjects. There are tremendous benefits to leveraging YouTube views in your own book marketing.
YouTube videos have become a marketing tool for millions across the globe. A high quality video can drive a huge amount of traffic to your website. When you post a video, it will be high up Google’s and every other search engine’s results which make this great for book marketing. The potential benefits of using YouTube include:
Unlike the many other types of marketing available, YouTube is free: to create an account, to create your own channel, and to upload your videos. It is also free for people to watch the videos. Lots of advertising media are expensive, but the YouTube edge is you can upload as many videos as you want for no cost. You don’t even have to be a professional; you can use simple tools such as a hand held camera and the editing tools provided by YouTube
When it comes to marketing, you get to take it globally which means you take your website and other social media platforms to another level. The videos posted on the site can be viewed by people across the globe.
Great videos that stir up positive response from viewers are most often shared with family, co-workers, and friends, which then increases overall YouTube views. The result can be effective viral marketing. You just need a great video that catches attention and causes them to share it. Also note that they don’t need to be humorous. It’s an urban myth that YouTube videos need to be funny. Videos do need to be interesting, but they can be informative, rather than humorous. If the video is put together well then it could ultimately become viral.
Using the site to showcase your book trailers and author interview videos will drive you up the search engine rankings. You need to link your videos to your website and social media as a good video will influence many viewers to want to know more about you and your books.Therefore the more hits your site receives will cause your rankings to improve; resulting in increased visibility and more book sales.
Finally when you add a video to your account, your own channel is created and when viewers subscribe to your channel you can then directly promote your books causing an increase in your readership and book sales.
iUniverse Book Publishing hopes that you can see the great benefits to using YouTube linked to your other online book marketing media.