iUniverse blog recently read an article by Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc, that takes a unbiased view of the past, current and future state of the publishing industry, and in particular, self-publishing; as an essential, major component in this digital age. So we thought we should give you, our authors and aspiring authors, an opportunity to see the article, warts and all; also to see if we could get a debate going amongst you, our author community.
Here is an extract:-
“Sometimes great ideas and trends start with a wave so big, they are hard to ignore. For others they begin almost unnoticed and go by for years, virtually undetected until suddenly they are not only part of our lives, but part of our culture.
Back in 1999 I saw an article, a tiny piece in The New York Times about a company called Fat Brain out of Campbell, California. The article talked about their digital publishing, at the time referred to as Print-on-Demand, printing books as they are needed. I was just noodling with the idea of starting my own company back then, an idea which didn’t fully come into being until 2000. But the article intrigued me. If books could be printed one at a time, instead of in lots of several thousand, what could this do for publishing?” Read more here!
Penny is CEO and founder of Author Marketing Experts, Inc., also a best-selling author and internationally recognized book marketing and publicity specialist. As an innovator within book publishing and her company has developed some of the most progressive book marketing campaigns. Penny has authored five books, including Book to Bestseller which has been called the
“road map to publishing success.”
To learn more about Penny’s books and/or her services, visit her web site at http://www.amarketingexpert.com.
iUniverse trusts that you enjoy and learn from this article penned by one of the acknowledged leading experts in this 21st century publishing world. Also if you would like to comment feel free to use the Leave a Reply section below or please contact us if you would like to be an iUniverse guest blogger.