iUniverse Blog

Nancy Gianni, author of #GenerationG – A True Story of Miracles, Hope & Unconditional Acceptance, launched her book on Monday March 19 on the Today show in honor of her daughter, GiGi and World Down Syndrome Awareness Day.

The book, published by iUniverse (an imprint of Author Solutions), tells how Gianni started and grew GiGi’s Playhouse nationwide to help special-needs children and their families.

Gianni’s appearance on The Today Show included a segment about GiGi’s Playhouse, which provides play, therapy, education, advocacy and support to individuals with Down syndrome and their families.

“I think self-publishing is an outstanding option for any founder of a nonprofit,” said Gianni. “I was able to control my story, message and timeline, and speak directly to my readers.”

All profits from the sale of “#GenerationG” will go toward GiGi’s Playhouse to further their mission of global acceptance for all through Generation G.

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Author Solutions is the largest global self-publisher, having helped more than 225,000 authors bring their books to market around the world. Chief Executive Officer Mitch Black has noted a new trend in books: nonprofits are increasingly turning to self-publishing as an advocacy tool to speak directly to their audiences, raise funds and educate the public about their mission.

“Self-publishing provides a unique path for nonprofits to promote their cause,” said Black. “Publishing a book creates something tangible for them to promote and sell, while garnering increased support through elevated credibility.”

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